Devil May Cry 5/Marketing

June
On June 10th, Devil May Cry 5 was officially announced during Microsoft's E3 2018 conference as a world premiere. The trailer showed Nero as the spotlight and his new Devil Breakers mechanic, while also introducing Nico and an (at the time) unnamed demon that appeared at the beginning of the trailer. The trailer ends with a scene of a slightly older Dante with a beard as he rides on a motorcycle, the scene itself bearing similarities to the ending of Devil May Cry 2. With a release date reveal of Spring 2019.

After the announcement trailer played, Itsuno and Matthew showed up on stage to talk about the game and how that fans have been asking and waiting for a new installment in the Devil May Cry series after the initial release of Devil May Cry 4 back in 2008. With Itsuno stating in particular that "DMC is back!"

July
On July 5th, Famitsu released a magazine that covered the development of Devil May Cry 5, in it, it was stated that the game was 75% completed.

On July 25th, Dengeki Online posted an interview with Itsuno, Okabe and Matthew, where Itsuno said he hopes the player will feel emotional and even cry during the story. He also mentioned there is a reason for Dante to have a beard and for V|the third, unknown character (at the time) to not be holding a weapon in the key art.

August
On August 10th, the "Circle of Saviors × Devil May Cry 5" collab was announced, the Blue Rose and Red Queen were present in the VR game as part of the collaboration.

On August 13th, Itsuno tweeted that the demo version of the game was finished for Gamescom. In August 21, 2018, the demo was available at Gamescom and it featured an "abridged version" of the second mission of the game. . A trailer was also shown off at Gamescom that displayed more Nero gameplay. With the trailer ending with a tease of Dante gameplay, and an official release date of March 8th, 2019.

On August 31st, Itsuno, Okabe and Matt were at PAX West 2018 where they revealed new information about the game such as the confirmation of a Photo Mode to the game, a training mode and detailed information on the different types of the Devil Breakers, it was also mentioned that DMC5 would have a "thing" that would help players catch up to the story of the series. The Gamescom demo was also available to the public at PAX and it was said that the developers made it harder to S rank on purpose because of the special secret message.

September
On September 19th, a new trailer of the game was shown at TGS, it featured Dante as its spotlight but also showed other characters not yet seen in the game before such as Lady and Trish. During TGS, it was also revealed that Dante would be keeping his Style Switch mechanic and that there is a way to switch the order of equipped weapons. The game will also features a voice setting that allows players to switch between English and Japanese like in Devil May Cry 4: Special Edition, except this is the first game to have said setting at the original edition's release date, rather than in a "Special Edition".

On September 23rd, Dengeki Online posted another interview with Itsuno, Okabe and Matthew. Among the topics discussed were the fact that the Balrog was the first weapon developed in the game, how the Cavaliere came to life following Itsuno's wish for making a motorcycle a weapon for years, how the Devil Trigger uses less of the gauge now and that there is no way to replenish the gauge with the use of items, how there is a lot of loadout customization in the game, where it allows to plays to bring only a few or all weapons to a Mission, and the small tweaks they made for the "Automatic Mode" where it can be switched on or off on the go and how the player was going to dodge attacks automatically as well, but that was eventually removed as it seemed too overpowered.

On September 24th, Eurogamer posted an interview with the same trio. Topics discussed ranged from V's development, how he is the third playable character and was being made before Star Wars: The Force Awakens had been released (due to his likehood with Kylo Ren), how the developers traveled to London in order to create Red Grave City, how Dante has the option to equip between 2 or all weapons at once, allowing the player to have an easier time to switch weapons and how Nero can't change his Devil Breakers at will because they wanted his gameplay to be diffferent from Dante's.

October
On October 6th, a Devil May Cry 5 panel was present at the New York Comic-Con. The Dr. Faust, King Cerberus and Kalina Ann II were announced as Dante's weapons in the game. There was also new information regarding the DLC Devil Breakers such as the Sweet Surrender serving as a way to heal the player and the Pasta Breaker allowing the player to order the Devil Breakers currently being held. The first cutscene of the game was also shown during the panel.

On October 22nd, the eCapcom site was updated with a new edition of Devil May Cry 5 called the "Ultra Limited Edition", three versions are available, one that comes with a replica of Nero's coat, one with V's coat and the last with Dante's coat.

November
On November 11th, during the Xbox X018: Mexico Event, new DMC5 info was showcased. For the first time The Void was shown in detail, which is a type of training mode, similar to the one present in DmC: Devil May Cry.

On November 26th, a livestream with Itsuno and Matthew as guests was ran which showcased more Dante gameplay, two days later, the Collector's Edition of the game was announced.

December
On December 6th, a new gameplay trailer was showcased at The Game Awards 2018 which showed gameplay from V, some more gameplay from Nero and Dante, a future Bloody Palace update, and a public demo was released exclusively on the Xbox One the following day on December 7th.

On December 10th:
 * The "BIOHAZARD RE:2 & Devil May Cry 5 Coming Soon Campaign" was revealed - when buying a PlayStation 4 at select stores in Japan, two stickers of the Resident Evil 2 remake and Devil May Cry 5 were given while supplies lasted.
 * The "HYDE Collaboration" was announced with Devil May Cry 5, the Japanese band L'Arc-en-Ciel would create a song titled "MAD QUALIA" which would promote the game.



On December 17th, a new trailer was released by IGN that showcased more gameplay with V. The trailer shows V trying to get Sparda's sword and even tried to kill an unconscious Dante for unknown reasons.

On December 20th, the Devil May Cry 5 Original Soundtrack was announced on Twitter, it comes with 5 CDs and 136 tracks total.

January
On January 4th, the ESRB site was updated with the rating of Devil May Cry 5, the game received an "M" rating (17+), with the description including the following: "Blood, Partial Nudity, Strong Language, Violence".

On January 7th, the Devil May Cry 5 Xbox Exclusive Demo became unavailable for download, but the release date of the second demo (this time for the Xbox One and PS4) was revealed through the official DMC5 Twitter, it would release on February 7th.

On January 8th, a press conference for Devil May Cry 5 was held at Seoul, South Korea, new bits of information were revelated, such as how the game will take about 15 hours to complete based on internal testing, how there are less Devil Breakers on the stages the higher the difficulty is, and that new characters might even be added in the future depending on the feedback.

On January 9th, at CES 2019, Devil May Cry 5 was shown running on the AMD Radeon 7 at 4k and above 60fps.



On January 11th:
 * The 9th CAPCOM X B-SIDE LABEL collaboration was decided, four Devil May Cry 5 stickers started being available for purchase.
 * A Deluxe Edition's case was revealed through Amazon DE.
 * Numskull announced they would be selling official DMC5 merch.
 * The "CAPCOM Dev1 Thank You Campaign" was announced, 20 limited edition Dev 1 T-shirts with a Resident Evil 2 and Devil May Cry 5 design were given out to participants.

On January 15th, both the "The Devil Awakens" official Devil May Cry concert tour and the fact that Devil May Cry 5 was going to be present at PAX South 2019 were announced.

On January 17th, the book "Devil May Cry 5 - Before the Nightmare" was listed on Amazon JP and was set to be released on March 1st, 2019.

February
Between February 3rd - 7th, a special event was held in specific locations in Japan where fans could obtain posters and stickers based around Devil May Cry 5.

On February 6th:
 * A Capcom TV stream was aired which showcased the Devil May Cry 5 Demo, a new art by Daigo Ikeno and a short video which overviewed the story in the Devil May Cry series, this video also showed a change in the game's timeline, with Devil May Cry 2 now taking place before Devil May Cry 4.
 * The Devil May Cry 5 Demo was released on the PlayStation 4 and Xbox One in OCE regions due to time zones and how the stores in the platforms are updated.

On February 7th:
 * The Devil May Cry 5 Demo was released worldwide on the PlayStation 4 and Xbox One.
 * A DengekiOnline interview Matt, Itsuno and Okabe was released, key points can be found here, the biggest takeaway from it is that there is additional DLC planned for the game aside from the free Bloody Palace update.



On February 12th, the cover of the Devil May Cry 5: Before the Nightmare novel was released.

On February 13th, a collaboration between Devil May Cry 5 and the Triumph motorcycle manufacturer was announced, one specially crafted Devil May Cry 5 motorcycle was given to one person who participated on a Twitter campaign. (Japan only) Other prizes included t-shirts, badges, etc. The preview video of the motorcycle also included the updated version of the Subhuman track from the game.



On February 16th, the Crunchyroll Anime Awards was "presented" by Devil May Cry 5. Attendees had the chance to play a Devil May Cry 5 demo and take pictures at the Red Grave City area. Merch based on the game were also given out during the show.

On February 19th (JST), a long version of the HYDE collaboration trailer was released.

On February 20th, the Capcom Cafe announced a collaboration with Devil May Cry 5. Various items based on the game started being sold at the cafe in Japan.

On February 21th:
 * JeuxActu posted an interview with Itsuno where he stated that the reason Dante doesn't use his weapons from older games in new ones is because he needs to sell them to afford living. Additionally, it was revealed that only Nero can fight the Goliath, however, other characters can fight him in the Bloody Palace.
 * The Bar Rhythm collaboration was decided.

On February 26th, the "SSS DEVIL NIGHT" livestream was announced, this livestream would happen on the same date the game releases. Special guests include Reuben Langdon, Toshiyuki Morikawa (Dante JAP VA), Kaito Ishikawa (Nero JAP VA) and HYDE members.

On February 27, "The Final Stream" was livestreamed at the Devil May Cry YouTube channel.

On February 28th, a final trailer was released on the Devil May Cry Twitter, with an extended trailer released on the official YouTube channel. The trailer also has a surprising amount of spoilers, and the reveal of a new song titled Legacy, which serves as the main theme to Devil May Cry 5.

March
Unknown: A was listed on Amazon JP and was set to be released on March 22nd, 2019.

On March 1st, an uncut version of "The Final Stream" livestream was uploaded on the YouTube page. This version is around 30-ish minutes longer than the version previously uploaded on the 27th.

On March 4th:
 * The Devil May Cry YouTube channel uploaded a video showing off the Pre-Viz live action cutscenes that can selected for those who bought the Deluxe Edition of the game.
 * The Shin Megami Tensei: Liberation Dx2 collaboration with Devil May Cry 5 was announced.

On March 5th, GeForce announced that their latest driver optimizes Devil May Cry 5, alongside other video games.

On March 6th, the Devil May Cry YouTube channel uploaded an official English version of the video detailing the events of the Devil May Cry series and new timeline order titled The History of Devil May Cry. This version narrated by Patrick Seitz, the voice of "Crewcut" in Devil May Cry 5.

Throughout March 5th to March 7th, short around 50-second long combat videos for Nero, Dante, and V were respectively uploaded to the Devil May Cry YouTube channel.

On March 7th, the "Devil May Cry 5 - Something Greater (TV spot)" video was uploaded to the Devil May Cry YouTube channel, this is an ad that was created by Mike Diva.

On March 7th, LINE MANGA announced that a tie-in manga titled Devil May Cry 5 – Visions of V – will be serializing on their website.

On March 7th-8th, Devil May Cry 5 was officially released.

Also on March 8th:
 * Capcom also released an online survey (Japanese) about the game.
 * A Twitter campaign was launched to commemorate the HYDE collaboration with Devil May Cry 5.